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The Moods | Ad Campaign

This project is a culmination of my two incredibly rewarding, yet challenging, years at Freestyle Academy. For our final project, my partner and I decided to create a fictional ad campaign for a drink that bases its flavors on different "moods".

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01

Ideating

For this project, we wanted everything from the graphics to the videos to be generally minimalist, which would allow the products to take center stage. We spent around a week brainstorming different ideas for the campaign.

02

Production

We ended up settling on creating three different ads, each giving its own "vibe". The production and postproduction stages took us an additional three weeks.

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